Scircle lets you build a custom fragrance by chatting with an AI assistant
Buying a fragrance? Tedious, time consuming, and you end up smelling like millions of other people. But crafting a fragrance with the help of AI? Intuitive, simple, and the result is something completely your own.
Scircle is a fragrance company for the modern age, with a proprietary AI called Aura that’s trained on decades of knowledge from a real in-house perfumer (Jimmy!). Chat with Aura about a memory, a feeling, or a description—you can even upload a photo—and it’ll help you craft a completely unique fragrance that no one else will have.
I led the creative direction and content strategy for Scircle’s social presence, growing their audience, content engagement, and their business overall since January 2026. I managed creator programs, created social campaigns, and worked on partnerships with the Barca futbol club.
Scircle is leveraging technology to create a unique experience and a one-of-one product for an audience that can smell BS from a mile away.