If you need help making TikToks, then Symphony Assistant is the AI product you gotta use (writer, creative director)
I wrote this snappy, info-packed launch video to announce TikTok’s first AI product, Symphony Assistant. We unveiled it at the TikTok World event in 2024 for the first time, and it was shown during our keynote sessions at Cannes Lions 2024 lots of times.
I know, I know, being a writer for an AI product is almost like kneecapping Future Me, but Symphony Assistant isn’t built to take away a creative’s job. Its biggest draw is floating top trends, suggesting ways for brands to talk about products, and overall making it easier to make TikToks. And if you’re a brand struggling with the creative pipeline, Symphony Assistant can do wonders.
I worked with the design team on the storyboards to ensure we had simple and sharp copy with visuals to match so that we could get across a lot of info in just a minute.
Fun fact: I also named Symphony and led that creative process with my team of writers.
Press coverage:
Techcrunch
EMARKETER
Mashable
